Happy Hump Day! I got my cowboy boots for the wedding today and they are PERFECT! I am very happy with them.
I mentioned yesterday that I was going to talk about the future of Bathe Happy and what our plans were, so that is what today’s post is about.
For the moment I am scrapping Indiegogo. You really need to have a video presentation and unfortunately my computer issues are making that really hard to do. It is also incredibly slow right now. There is low traffic on the site, in the store, and on Facebook/Twitter. It is the Etsy slow season and no traffic dooms the campaign before it starts. I’m putting it on hold for now and will pick it back up this fall.
For now the focus will be on new products we can afford to start now. Soon we will be carrying Lip Balms, Pure Argan Oil, Body and Face Scrubs, Shaving Soaps, Face Soap, and possibly a few other things. I am also going to get a few molds to start work on wedding favors as well as relisting the Bath Salts in a new format. The Cold Process Soaps I will hopefully be able to start later in the year as we make more money, I will just need to start more slowly than I’d hoped to.
Pricing will be in line with what I am already charging for items. The Argan Oil will be priced a little higher as it is a pure and expensive oil but I will not be charging near what companies like Josie Maran charge ($14 for half an ounce is a little beyond ridiculous in my humble opinion.)
This will all be as the summer progresses, little by little. Starting in early August look for Solid Perfumes, the Argain Oil, and the start of our fall fragrances.
That’s it for today folks! I’ll be back tomorrow with more new ideas and some info on a few of our new fragrances that we’ll be testing.
Coming soon to your friendly Indiegogo.com . . . Bathe Happy’s Expansion Campaign!
Today I’d like to talk about some of our goals for this project and where we would like to see Bathe Happy go.
If you don’t know what Indiegogo is, let me first explain Crowdfunding to you. Crowdfunding is a method of raising capital for a business or start up project that gets numerous people involved from all over the world. Basically you put it out there what your project or business is, tell people how much money you realistically need to make it happen with transparency in what the money will go to, and you offer exclusive perks to people to make them want to help.
Success is largely dependent on how much work you put into the campaign and how much help people are willing to offer to share what you are doing. The more work you put in the more you get out of the campaign.
Our goals for the Bathe Happy Campaign are pretty straight forward. Here are some are the most important:
Start making cold process soaps. CP Soaps are huge business right now and offer a lot of creativity and flexibility and also allow for ease in making truly all natural products.
Expand into more bath & body products such as body wash, body spray, more scrubs, more custom items (such as wedding/party favors and personalized gift baskets), nail polish (maybe), lip balms, mineral make up, etc. There are tons of stuff I have the knowledge and ability to create but lack the serious funding to get started.
Join the Handcrafted Soap & Cosmetic Guild
Attend many more shows and events next year
Have more professional labels for all of our products
Purchase the rights to the set of fonts we’ve chosen for our permanent logos and banners to help us be more personalized and stand out from our competition
This is just a brief list. I will go more in depth into a few of them over the next few weeks.
And as a side note, I’m proud to say that we’ve been officially open for one month now and we have made back about 20-25% of our initial investment into starting the company. Not too shabby if I do say so myself!